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September 25, 2024

AI Pioneer Warns: Your ChatGPT Usage Is More Obvious Than You Think

AI Pioneer Warns: Your ChatGPT Usage Is More Obvious Than You Think

A tech veteran who helped create the first commercial generative AI platform back in 2010 is sounding the alarm about how easily detectable AI-generated content has become. Joe Procopio, who holds a patent for automated content generation and worked with clients like Yahoo Fantasy Football and the Associated Press, says he can spot ChatGPT usage immediately—and it's often working against users.

The Problem with AI-Generated Communication

Procopio's company, Automated Insights, spent years perfecting algorithms to make machine-generated content sound more human. Despite their success, he estimates they only achieved about 60% effectiveness in hiding the "word salad" that AI typically produces.

Key areas where AI detection is most obvious:

  • Business emails and sales outreach - Generic, context-free messages that waste recipients' time and damage professional relationships
  • Product reviews - Unethical when sponsored, as reviewers haven't actually used the products they're reviewing
  • Resumes and cover letters - Defeats the purpose of showing personal alignment with job requirements

Why Personal Connection Still Matters

The most concerning trend, according to Procopio, is that generative AI is being sold as a replacement for genuine human connection in communication. His original platform focused on "automating insights, not words"—helping people understand data to make better decisions rather than replacing authentic human expression.

"Words mean things. That's why we invented them," Procopio writes. He argues that content created just for content's sake, no matter how personalized, is inferior to even a single sentence that conveys genuine meaning.

The Ethical Line in AI Usage

While Procopio acknowledges appropriate uses for AI tools, he draws clear ethical boundaries. Using ChatGPT for comments on his columns? Perfectly acceptable. Using it for sponsored product reviews or personal communications? That crosses into deceptive territory.

The warning comes at a time when AI detection capabilities are becoming more sophisticated, making obvious AI usage potentially damaging to professional credibility and personal relationships.

🔗 Read the full article on Inc.com