Marketing leadership that creates clarity, not noise.
Thrum provides embedded fractional CMO leadership for growth-stage companies that have outgrown tactics and need calm, coordinated direction.
Why marketing breaks as companies grow.
As companies grow, marketing does not usually fail because of effort or talent.
It fails because decisions stop flowing.
Strategy lives in one place. Execution happens somewhere else. Metrics lag behind both. Teams do their best, but priorities shift, handoffs break, and founders become the default integrator.
Marketing becomes busy, expensive, and reactive.
Not because no one is trying.
Because no one is truly leading it end to end.
We don’t consult.
We orchestrate.
Unlike consultants who advise from the outside, Thrum embeds directly into your business to lead marketing as a function, not a series of projects.
That means three things in practice:
Clear priorities
We decide what matters now, what can wait, and what should stop entirely so teams can focus without second guessing.
Aligned execution
Internal teams, external vendors, and tools move in the same direction, guided by a shared plan instead of competing agendas.
Decisions that turn into action
Strategy does not sit in decks. It moves through the organization, gets implemented, measured, and refined.
This is how marketing becomes steady, effective, and scalable.
How companies work with Thrum
Companies engage Thrum in one of two leadership modes, depending on what the organization needs right now.
Involved leadership
Thrum embeds as your fractional CMO, taking active ownership of marketing direction and execution.
This looks like leading the function day to day, setting priorities, guiding teams, and ensuring decisions move through the system.
This mode is designed for companies navigating growth, complexity, or change who need marketing leadership, not just advice.
Advisory leadership
Thrum acts as a strategic advisor to founders or executives who need a senior marketing perspective without full embedment.
This looks like focused conversations, pressure testing decisions, coaching through challenges, and providing clear thinking during moments that matter.
This mode is designed for leaders who want clarity and guidance while retaining internal ownership.
Both models are built around trust, context, and long-term thinking. Neither is project based.
What working together creates
Eric brought clarity and leadership from day one. Through Thrum, he helped us rethink how our marketing worked, not just what we were doing. Strategic, steady, and someone you actually want to work with.
Matter
Thrum has been a strategic partner in evolving our digital infrastructure to support rapid growth. Eric’s leadership made a measurable impact across customer experience, product expansion, and revenue growth.
The Green Dragon CBD
Fractional CMO and embedded marketing leader
Meet Eric Lessman
Eric Lessman brings calm, clear marketing leadership to growing companies.
With over 15 years of experience across SaaS, e-commerce, healthcare, recruiting, and other growth environments, Eric helps organizations move past noisy tactics and toward coordinated, sustainable momentum.
He shows up as a leader inside the business, not a distant consultant.
Thinking about reaching out
This conversation is designed for founders and leadership teams who are navigating growth and want marketing to feel clear, coordinated, and under control.
It is a fit if you are looking for leadership, not just execution, and are open to a long-term partnership.
It is probably not a fit if you are looking for quick tactical help or short-term campaigns.
If this sounds like the right conversation, we can talk.
There is no obligation or pitch.
Just a conversation to see if it makes sense to work together.
