Amazon's New AI Shopping Tool Reads Your Mind for Better Deals

Amazon just rolled out a game-changing feature that transforms how you shop online. The retail giant's new "Interests" tool uses artificial intelligence to understand your shopping preferences and deliver personalized product recommendations through natural conversation.

How Amazon's AI Shopping Works

Instead of typing basic keywords, shoppers can now describe exactly what they want using everyday language. The system understands complex requests like "model building kits and accessories for hobbyist engineers" or "brewing tools and gadgets for coffee lovers."

The feature uses large language models to translate your casual descriptions into search queries that deliver highly relevant results. Even better, it works behind the scenes to notify you about new arrivals, restocks, and deals that match your interests.

Key Features You Should Know

• Natural Language Search: Describe products in your own words, including budget considerations
• Personalized Notifications: Get alerts when items matching your interests become available
• Continuous Learning: The AI improves recommendations based on your shopping patterns

Currently available to select U.S. users through the Amazon Shopping app and mobile website, the company plans to expand access in the coming months. You'll find the feature under the "Me" tab.

The Bigger Picture

This launch positions Amazon ahead in the AI shopping race. The company already offers Rufus, its conversational shopping assistant, plus AI Shopping Guides and automated review summaries.

Meanwhile, competitors are catching up fast. Google recently introduced its Vision Match tool for fashion discovery and launched AI summary features for product information.

As AI transforms online shopping, consider how these tools might simplify your purchasing decisions and help you discover products you never knew existed.

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