Work with Thrum
Embedded marketing leadership for companies that need clarity, coordination, and durable momentum.
This is long-term leadership, not project work or short-term consulting.
Who this is a fit for
Thrum works best with founders and leadership teams who:
- Are leading a growth-stage company and feeling the strain of increasing complexity
- Need marketing leadership that can see across strategy, execution, and measurement
- Want decisions to turn into coordinated action
- Are thinking in years, not campaigns
Most companies Thrum works with are beyond early traction and before enterprise scale. Stage and complexity matter more than revenue.
Who this is not a fit for
Thrum is likely not the right fit if you are looking for:
- Short-term campaigns or tactical execution
- A replacement for internal contributors
- One-off strategy decks
- A quick fix to isolated marketing problems
This clarity protects both sides.
How engagements work
Companies work with Thrum in one of two leadership modes, depending on what the organization needs right now.
Involved leadership
Thrum embeds as your fractional CMO and takes active ownership of marketing leadership.
This engagement is hands-on and ongoing. It looks like setting priorities, leading teams, guiding execution, and ensuring decisions move through the organization.
This model is designed for companies navigating growth, change, or increasing complexity who need marketing leadership that operates from inside the business.
Advisory leadership
Thrum acts as a strategic advisor to founders or executives who want senior marketing perspective without full embedment.
This engagement is lighter weight and more reactive. It looks like focused conversations, decision support, coaching, and real-time feedback during moments that matter.
This model is designed for leaders who want clarity and guidance while retaining internal ownership of marketing execution.
Both models are built around trust, context, and long-term thinking. Neither is project based.
What working together actually looks like
Regardless of engagement mode, you can expect:
- Clear prioritization of what matters now
- Fewer decisions stuck in limbo
- Better alignment across teams and vendors
- Marketing that feels calmer, not louder
- Leadership presence without ego or theatrics
The goal is not more activity.
The goal is steadier, more effective momentum.
A note on execution
Thrum does not sell design or development as standalone services.
When execution is required, Eric may guide internal teams, coordinate external partners, or recommend trusted solutions. In some cases, this may include activating design or development support directly.
The focus is always on what best serves the company, not on selling additional services.
About the first conversation
This is not a sales call.
It is a working conversation to understand what is happening inside your company, where clarity is breaking down, and whether Thrum can be genuinely helpful.
We will talk about context, constraints, and what success would look like if marketing felt steady and aligned.
If it makes sense to work together, we will talk about next steps.
If it does not, you will still leave with clearer thinking.
