Eric’s career didn’t begin in marketing or strategy. It started in retail, where he honed how to build trust quickly, listen closely, and help people solve real problems. That early experience with human connection shaped the kind of leader he would later become.
He moved from sales into programming, business intelligence, and data analytics, developing a systems-level understanding of how organizations work and how decisions get made. Those technical years also taught him how to simplify complexity, design better workflows, and translate data into meaningful insight.
Eric eventually shifted into digital marketing leadership and later co-founded Bluecap and boop, where he blended strategy, UX thinking, design, development and structured problem-solving for a wide range of clients.
Today at Thrum, Eric brings all of these disciplines together. He serves as a steady partner to founders and companies, offering clear leadership, thoughtful guidance, and practical structure that helps organizations move with calm, confident momentum.
