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Features are authored articles. Signals are curated summaries.

Insights

This is where we share what we’re learning.
Some pieces are written from firsthand experience. Others are short signals highlighting ideas worth paying attention to.

Signal

AI Marketing Strategy: Transform Costs Into Growth Engines

January 23, 2026
5 min read
October 20, 2025
January 23, 2026
5 min read

New PwC research shows leading marketers using AI strategically deliver 79% greater shareholder returns—transforming from cost centers to growth engines.

Signal

AI Agents Revolutionize B2B Marketing: From Automation to Strategy

January 23, 2026
5 min read
December 10, 2025
January 23, 2026
5 min read

AI agents have transformed from basic automation to strategic revenue drivers, with 233% usage growth and measurable impact on B2B marketing performance.

Signal

How CMOs Can Move Beyond AI Experiments to Scale Real Marketing Impact

January 23, 2026
5 min read
January 23, 2026
5 min read

Despite widespread AI adoption, only 6% of execution-level marketers see measurable impact. CMOs must shift from experimentation to orchestration for real results.

Signal

AI Transforms CMOs from Campaign Managers to Growth Architects

January 23, 2026
5 min read
November 12, 2025
January 23, 2026
5 min read

BCG survey shows only 30% of CMOs pursue enterprise-wide AI initiatives, missing the strategic opportunity to evolve from tactical marketers to growth architects.

Signal

AI Agents Transform CMO Role: Strategic Orchestration Over Tactics

January 23, 2026
5 min read
June 24, 2025
January 23, 2026
5 min read

AI agents are already making autonomous marketing decisions worth millions. The CMO role is rapidly evolving from tactical execution to strategic orchestration—and early adopters are seeing 40-70% performance improvements.

Feature

The People Building Agents Today Will Manage Teams of Agents Tomorrow

Eric Lessman
March 30, 2026
5 min read
March 30, 2026
5 min read

If you're a marketer wondering whether to invest serious time in AI skills, here's the honest answer.It depends on what you want your career to look like in 2027.The gap between AI users and AI...

Signal

From Automation to Augmentation: How Generative AI Is Redefining HR's Future

January 22, 2026
5 min read
January 21, 2026
January 22, 2026
5 min read

Generative AI enables HR leaders to operate with greater precision and strategic foresight, transforming recruitment, engagement, and workforce planning.

Signal

Birdeye Launches AI-Native Marketing Automation Built for Multi-Location Brands

January 22, 2026
5 min read
January 22, 2026
January 22, 2026
5 min read

Birdeye's AI-native marketing automation uses agents to handle end-to-end campaign management for multi-location brands, enabling localized execution at enterprise scale.

Signal

C5i Launches Enterprise AI Platform to Scale Autonomous Agents Safely

January 22, 2026
5 min read
January 22, 2026
January 22, 2026
5 min read

C5i's Agent5i platform unifies autonomous agents with governance, 150+ connectors, and enterprise-grade safety for scaling agentic AI across organizations.

Signal

Why Environment Virtualization Is Key to Scaling Autonomous AI Agents

January 22, 2026
5 min read
January 21, 2026
January 22, 2026
5 min read

Environment virtualization solves the code verification bottleneck limiting AI agents by providing fast, cost-effective, production-like testing environments.

Signal

Why AI Leadership Skills Matter More Than Prompt Engineering in 2026

January 22, 2026
5 min read
January 20, 2026
January 22, 2026
5 min read

AI leadership skills now matter more than prompt engineering as enterprise systems become autonomous and require strategic oversight rather than perfect instructions.

Signal

CFOs Embrace AI Leadership With Massive Budget Increases for 2026

January 22, 2026
5 min read
January 22, 2026
January 22, 2026
5 min read

CFOs are taking the lead on AI strategy with dramatic budget increases, moving from 1% to 38% involvement in AI decisions as they target core financial operations.