Features are authored articles. Signals are curated summaries.

Insights

This is where we share what we’re learning.
Some pieces are written from firsthand experience. Others are short signals highlighting ideas worth paying attention to.

Signal

The Hidden Security Risks of AI Agents: What Every Organization Must Address Before Deploying

As AI agents move into everyday business operations, four security risks are emerging that traditional controls were not built to handle.

Signal

The Hidden Human Workforce Behind Every AI Tool You Use

AI tools run on human effort. The data annotation industry is growing, not automating away, as models increasingly need fresh human feedback to improve.

Signal

Using Generative AI in Your Invention Process: What Patent Law Still Requires

As AI becomes a standard part of invention, patent law has not relaxed its human-contribution requirement. Here is what the new documentation and inventorship standards mean for innovators.

Signal

Apple Brings AI Tools Into Safari Dev Workflow With a New MCP Server

Safari 27 adds a native MCP server so AI coding assistants can see page structure, network activity, and console output directly — a missing link for browser-aware AI development workflows.

Signal

1 in 3 UK Workers Are Using AI at Work Without Their Employer Knowing

New Deloitte data shows shadow AI is now mainstream in UK workplaces — with employers largely in the dark about which tools workers use and what company data they are feeding into them.

Signal

AI Search Is Growing 43% Per Year. Here Is the Marketing Strategy Built to Capture It

Most brands rank on Google but remain invisible in AI-generated answers. A new agency is offering the structured playbook to close that gap.

Signal

Why AI Still Needs the Open Internet—And What That Means for Advertisers

1 in 3 U.S. consumers will use AI for shopping by 2030, but consumers are 1.3x more likely to trust the open internet—per EMarketer’s Future of Digital Summit.

Signal

Even Baby Boomers Are Using AI: Generative AI Goes Mainstream in 2026

45% of boomer shoppers now use AI tools, per Acosta Group’s 2026 survey—but only 22% of all consumers trust AI to make purchases for them.

Signal

UK Workers Are Spending $1.2 Billion of Their Own Money on AI Tools

UK workers are spending $1.2 billion of their own money on AI tools, with nearly a third using shadow AI their employers haven’t approved, per Deloitte.

Signal

WhatsApp’s New MCP Lets Marketers Build AI Workflows Without Code

Meta’s new WhatsApp Business Tools MCP opens AI automation to marketers without deep technical setup, covering templates, responses, and lead workflows.

Signal

Consumers Are Using AI—But Don’t Trust It to Shop for Them, VML Finds

82% of consumers use AI in their shopping journey—but only a third trust it to make purchases, per VML’s 10th Future Shopper Report.

Signal

Why 95% of Generative AI Projects Fail to Deliver Business Value

MIT and BCG research confirms 95% of generative AI projects deliver no measurable value. Industrial case studies from Korean companies reveal the common failure patterns.

Ready to move with clarity?

Insights

The Hidden Security Risks of AI Agents: What Every Organization Must Address Before Deploying

The Hidden Human Workforce Behind Every AI Tool You Use

Using Generative AI in Your Invention Process: What Patent Law Still Requires

Apple Brings AI Tools Into Safari Dev Workflow With a New MCP Server

1 in 3 UK Workers Are Using AI at Work Without Their Employer Knowing

AI Search Is Growing 43% Per Year. Here Is the Marketing Strategy Built to Capture It

Why AI Still Needs the Open Internet—And What That Means for Advertisers

Even Baby Boomers Are Using AI: Generative AI Goes Mainstream in 2026

UK Workers Are Spending $1.2 Billion of Their Own Money on AI Tools

WhatsApp’s New MCP Lets Marketers Build AI Workflows Without Code

Consumers Are Using AI—But Don’t Trust It to Shop for Them, VML Finds

Why 95% of Generative AI Projects Fail to Deliver Business Value

Ready to move
with clarity?