Stravito MCP Server Brings Consumer Research Into Enterprise AI Tools

How Stravito’s MCP Server Bridges the Gap Between Consumer Research and Enterprise AI

Enterprise teams have long struggled with a frustrating disconnect: the market research sitting in their insights platform never makes it into the AI tools where decisions get made. Stravito, the customer intelligence platform used by global brands including Nestlé and Lavazza, just closed that gap with the launch of its Model Context Protocol (MCP) Server.

The MCP Server connects Stravito’s research library directly into AI tools like ChatGPT, Claude, Copilot, and custom enterprise agents. What makes it different from a simple integration is what it reads. Generic AI tools often treat a research report like a plain text document, missing the charts, graphs, and visuals where key findings actually live. Stravito’s server reads visual findings from reports and presentations in addition to text, video, audio, and spreadsheets.

Key Takeaways:

• The server uses a Glass Box AI approach: every response is drawn from the company’s own research, source-cited, and scoped to the individual user’s permissions. It is read-only and inherits existing access controls.
• A global media and information provider is among the first pilot customers, using it to bring research findings into specialist team tools.
• The launch reflects a broader enterprise shift toward open standards like MCP, allowing a company’s research to sit alongside CRM, BI, and social listening data in the same AI conversation.
• Stravito also offers APIs for Search, AI Assistant, Usage, and Audit Logs alongside the MCP server.

For marketing and brand teams, this means real consumer evidence surfaces at the moment of decision — shaping launches, campaigns, and strategies without tool-switching.

Read the full article on CustomerThink