Features are authored articles. Signals are curated summaries.

Insights

This is where we share what we’re learning.
Some pieces are written from firsthand experience. Others are short signals highlighting ideas worth paying attention to.

Signal

Top AI Marketing Tools Transforming Business Strategy in 2025

AI marketing tools are revolutionizing how businesses scale personalized engagement while maintaining quality and driving measurable growth.

Essential AI Tools Driving Business Innovation and Success in 2025

Explore the essential AI tools revolutionizing business operations, from automated customer service to predictive analytics platforms.

The Hidden Environmental Cost of AI: Understanding Generative AI's Resource Demands

New MIT research exposes the hidden environmental costs of generative AI, from massive energy consumption to water usage in data centers.

Leading Fractional CMO Agencies Dominate Strategic Marketing in 2025

Eight specialized fractional CMO agencies lead the market in 2025, offering targeted expertise across industries from B2B SaaS to entertainment.

Major Companies Bet Big on AI: One-Third Plan $25M+ Investments in 2025

One-third of companies plan to invest over $25 million in AI this year, but most still struggle to capture meaningful value from their initiatives.

Top AI Workflow Automation Tools to Transform Your Business in 2025

AI-native automation tools like Lindy, Gumloop, and Vellum are revolutionizing business workflows with intelligent agents and advanced triggers.

What Business Leaders Need to Know About AI in 2025: Five Critical Trends

MIT research identifies five critical AI trends for 2025, from agentic AI's realistic limitations to the urgent need for measuring generative AI returns.

Retail AI Investments Set to Skyrocket: 52% Spending Surge Beyond Traditional IT Budgets

New IBM study shows retail AI investments surging 52% beyond traditional IT budgets as companies allocate 3.32% of revenue to enterprise-wide AI initiatives.

Five Game-Changing AI Trends Transforming Enterprise Software in 2025

AI is moving beyond chatbots to fundamentally transform enterprise software. Here are the five trends that will separate leaders from laggards in 2025.

CMOs Lead the Charge: Why 2025 Will Define AI Success in Marketing

CMOs face a critical moment in 2025: prove AI's business value or risk strategic setbacks as nearly half of deployments currently fail to deliver.

AI Agents: The Next Evolution Beyond Traditional Generative AI

AI agents represent the next evolution beyond generative AI—intelligent systems that plan, execute, and collaborate to solve complex business challenges autonomously.

How Trust Is Becoming the Ultimate Limit for AI's Business Potential in 2025

New research shows 77% of executives believe AI's benefits only emerge with systematic trust development—making trust the ultimate limit of AI's business potential.