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Features are authored articles. Signals are curated summaries.

Insights

This is where we share what we’re learning.
Some pieces are written from firsthand experience. Others are short signals highlighting ideas worth paying attention to.

Signal

Google Cloud's Conversational Data Agents Transform Business Intelligence

Google Cloud's new AI agents let businesses analyze complex data through simple conversation, eliminating technical barriers to business intelligence.

January 16, 2026
5 min read
January 16, 2025
January 16, 2026
5 min read
Signal

Generative AI Delivers 3.7x ROI for Strategic Business Adopters, New IDC Study Reveals

New IDC research shows generative AI delivering 3.7x ROI for strategic business adopters, with usage jumping from 55% to 75% in one year.

January 16, 2026
5 min read
January 14, 2025
January 16, 2026
5 min read
Signal

Smart Ways to Enhance Your Ad Copy with AI Without Losing Your Creative Edge

Learn four practical ways to integrate AI into your ad copywriting process while maintaining creativity and authenticity.

January 16, 2026
5 min read
January 17, 2025
January 16, 2026
5 min read
Signal

Corporate AI Investment Surge: One-Third of Companies Budgeting $25M+ for Autonomous Agents in 2025

One-third of companies plan $25M+ AI investments this year, with autonomous agents emerging as a key focus despite only 25% seeing meaningful value from current initiatives.

January 16, 2026
5 min read
January 15, 2025
January 16, 2026
5 min read
Signal

Why Most Companies Are Failing at AI: BCG Reveals the Execution Gap

Most companies waste AI investments on small gains. BCG's survey shows winners focus 80% of budgets on transformation, not productivity.

January 16, 2026
5 min read
January 15, 2025
January 16, 2026
5 min read
Feature

Most Marketers Are Stuck at Stage 1 of AI Proficiency. Here's Why That's About to Matter.

I keep seeing the same pattern play out.A marketer learns to write better prompts. They get faster at drafting emails, social posts, blog outlines. They feel productive. They tell people they're...

Eric Lessman
January 16, 2026
5 min read
January 16, 2026
5 min read
Signal

How to Actually Transform Your Business with AI: The 70-20-10 Rule That Works

Most companies struggle with AI transformation. Leaders follow the 70-20-10 rule: 70% people/processes, 20% tech/data, 10% algorithms.

January 16, 2026
5 min read
December 12, 2024
January 16, 2026
5 min read
Signal

AI Agents Transform from Experimental Tools to Enterprise Infrastructure by 2026

AI agents have evolved from experimental tools to foundational enterprise infrastructure, with businesses deploying them across complex workflows.

January 16, 2026
5 min read
January 16, 2026
5 min read
Signal

AI Is Reshaping Strategic Planning: Five Game-Changing Roles for Business Leaders

AI is transforming strategy development through five key roles, from research and interpretation to simulation and communication, creating new competitive advantages.

January 16, 2026
5 min read
February 5, 2025
January 16, 2026
5 min read
Signal

Four AI Strategy Frameworks Every Business Leader Needs to Know

Why do 42% of companies abandon AI initiatives while others achieve breakthrough results? The key is strategic alignment between AI ambitions and organizational reality.

January 16, 2026
5 min read
January 1, 2026
January 16, 2026
5 min read
Signal

Enterprise AI Leadership: Strategic Decisions That Will Define Business Success in 2026

Enterprise AI has evolved from experimental technology to strategic foundation. Learn the critical leadership decisions that will determine business success in 2026.

January 16, 2026
5 min read
January 16, 2026
5 min read
Signal

Understanding the Four Types of AI Agencies Transforming Business in 2025

Understanding the four types of AI agencies—creative, first-service, powered, and automation—is crucial for strategic partnerships in 2025's $4.4 trillion AI economy.

January 16, 2026
5 min read
September 19, 2025
January 16, 2026
5 min read