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Original article date: Sep 08, 2026

Why Most Enterprise Marketers Are Failing to Connect AI With Business Results

September 8, 2026
•
5 min read

Why Most Enterprise Marketers Are Failing to Connect AI With Business Results

A new study from Adobe Business finds that 68% of enterprise marketers are operating with a "disconnected" AI strategy. AI exists in their organizations, but it sits in silos, ungoverned, and removed from the repeatable systems needed to improve customer experiences.

Key Takeaways

  • Adobe's CX AI Maturity Index categorizes enterprise AI readiness across four levels: Disconnected (68.3%), Orchestrated (15.3%), Constrained (9.8%), and Unbalanced (6.6%).
  • 64% of enterprise marketers cannot fully trace how their AI-driven content and decisions were generated.
  • 74% report customer journeys that are siloed or only partially coordinated.

The index draws on 501 enterprise assessments and over 6,800 survey responses. Adobe's finding is that real AI value comes from building repeatable systems with shared ownership and governance, not from ad-hoc AI use by individual teams.

Read the full article on Tech.co.

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