Features are authored articles. Signals are curated summaries.

Insights

This is where we share what we’re learning.
Some pieces are written from firsthand experience. Others are short signals highlighting ideas worth paying attention to.

Signal

Why Your Marketing Automation Is Losing Customer Trust (And How to Fix It)

Mass messaging disguised as personalization is costing brands customer trust. Behavioral triggers, smart segmentation, and the right metrics are the fix.

Signal

8x8 Brings AI Conversation Intelligence and Routing Across the Entire Enterprise

8x8 expands its AI platform beyond the contact centre, launching 8x8 Pulse, AI Routing, and AI Studio to bring conversation intelligence and automation across the whole organization.

Signal

Insurers' AI Strategy Is Now a Talent Retention Tool, Sixfold Survey Finds

A Sixfold survey of 543 insurance underwriters finds 72% would favor employers with a structured AI strategy, and 69% say AI investment improves their likelihood to stay.

Signal

GenAI Search Advertising on Track to Reach $100 Billion by 2030

WPP Media projects generative AI search advertising will reach $100 billion globally by 2030, driven by longer user queries and stronger purchase intent signals.

Signal

AI Governance Is Not Optional: What Legal Experts Say Every Business Must Do Now

Legal experts warn that only 1% of companies are mature in AI governance, and urge businesses to establish clear policies, training, and oversight before scaling AI use.

Signal

Statistics Canada: 1 in 3 Workers Used Generative AI on the Job in the Past Year

A Statistics Canada report reveals one in three Canadian workers used generative AI tools at work in the past 12 months, with adoption highest in finance and professional services.

Signal

Inside the GCC's $150 Billion AI Race: What It Means for Global Strategy

The GCC is racing to become a global AI power. With $150B at stake, Stargate UAE, and data centers built 3x faster than the US, this is a strategy signal for 2026.

Signal

Enterprise AI in 2026: Productivity Tools Are Ready, But Organizations Are Not

The enterprise AI stack is live. The governance, trust, and skills needed to use it are not. CIOs face a new kind of AI challenge in 2026.

Signal

EU AI Act Enforcement Begins August 2: What Generative AI Developers Must Know

August 2 is the EU AI Act's enforcement date. Fines are live, the AI Office is empowered, and generative AI developers must comply or face GDPR-scale penalties.

Signal

Why the Contextual Enterprise Is the Missing Piece in Modern AI Strategy

Speed without context leads to efficient errors. The contextual enterprise fuses AI output with human judgment and it is the new competitive edge.

Signal

Strategic Thinking Replaces Prompt Engineering as the Core AI Competency

As LLMs grow more capable, prompt engineering is fading. Strategic thinking and domain expertise are now the real AI differentiators.

Signal

EASA to Issue Advertising-Specific Generative AI Disclosure Rules Under EU AI Act

EASA is building advertising-specific rules for generative AI disclosures. EU AI Act Article 50 compliance is live August 2 — deepfakes and AI copy must be labeled.

Ready to move with clarity?

Insights

Why Your Marketing Automation Is Losing Customer Trust (And How to Fix It)

8x8 Brings AI Conversation Intelligence and Routing Across the Entire Enterprise

Insurers' AI Strategy Is Now a Talent Retention Tool, Sixfold Survey Finds

GenAI Search Advertising on Track to Reach $100 Billion by 2030

AI Governance Is Not Optional: What Legal Experts Say Every Business Must Do Now

Statistics Canada: 1 in 3 Workers Used Generative AI on the Job in the Past Year

Inside the GCC's $150 Billion AI Race: What It Means for Global Strategy

Enterprise AI in 2026: Productivity Tools Are Ready, But Organizations Are Not

EU AI Act Enforcement Begins August 2: What Generative AI Developers Must Know

Why the Contextual Enterprise Is the Missing Piece in Modern AI Strategy

Strategic Thinking Replaces Prompt Engineering as the Core AI Competency

EASA to Issue Advertising-Specific Generative AI Disclosure Rules Under EU AI Act

Ready to move
with clarity?