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Original article date: Sep 08, 2026

Adobe Data Shows 9 in 10 Creators Use AI Tools to Grow Their Business

September 8, 2026
•
5 min read

Adobe Data Shows 9 in 10 Creators Use AI Tools to Grow Their Business

Adobe's 2026 Creators' Toolkit Report finds that nearly nine in ten creators are using AI creative automation to grow their business or audience -- paired with sweeping new AI additions to Premiere Pro and After Effects.

Key Takeaways

  • Adobe Premiere's new Generative Media Tool lets creators generate video clips and sound effects directly inside the timeline, using existing footage as context.
  • New audio tools include Generative Sound Effects, Generate Soundscape, and Generate Music (all in public beta).
  • After Effects is getting an AI Assistant in public beta that converts multi-step workflows into automated processes.

The updates position Adobe's tools as a full-stack production automation platform. The Generative Media Tool allows AI-generated drone shots, ambience, and audio to be inserted seamlessly into a Premiere timeline. A new Color Mode and Auto Color tool (also in beta) complete the suite.

Read the full article on Digital Camera World.

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