Samsung Adopts ChatGPT, Gemini, and Claude After Lifting Three-Year Generative AI Ban

Samsung Electronics has reversed a company-wide ban on external generative AI tools and is now deploying ChatGPT, Gemini, and Claude across its DX Division. The move marks a full-scale "AI Transformation (AX)" initiative announced via press release on June 11, 2026.

Samsung originally blocked external AI services after an employee uploaded proprietary source code to ChatGPT in 2023, triggering a data leak controversy. For three years, the company relied solely on in-house AI models. Now, Chairman Lee Jae-yong's mandate to "fundamentally transform work methods and organizational DNA" has shifted that posture entirely.

Key Takeaways

• Three tools, one strategy. Samsung chose ChatGPT, Gemini, and Claude after a pilot with approximately 2,500 employees. Supporting all three was described as "a strategic decision to ensure employees can utilize optimal tools rather than implementing AI as a one-time initiative."
• Top-down training at scale. Samsung is running "AX Boot Camp" sessions for roughly 50 senior executives, then extending AI training to ~2,300 managers in 2-day, 3-night cohorts through August. All remaining employees are expected to complete training by end of 2026.
• Security framework in parallel. The expansion includes dedicated AI divisions across Samsung subsidiaries and a new security architecture designed to enable "expanded AI utilization" and "risk control" simultaneously.

President Roh Tae-moon said the adoption is "not simply providing AI as a work tool, but rather a starting point for fundamentally transforming how we work and our execution speed."

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