Adobe Launches 6 AI Agents for Customer Experience Automation

Adobe Introduces Six Specialized AI Agents to Transform Business Customer Experience

Adobe is revolutionizing how businesses interact with customers through its latest AI agents launch. On September 10, 2025, Adobe announced the general availability of specialized AI agents designed to automate and optimize customer experience management across marketing campaigns.

The centerpiece of this launch is the Adobe Experience Platform (AEP) Agent Orchestrator, which serves as a control hub for managing and customizing AI agents from both Adobe and third-party providers. This platform represents a major leap in enterprise marketing automation.

Six Game-Changing AI Agents Now Available

Adobe has introduced specialized agents that tackle different aspects of customer experience:

• Audience Agent - Creates, scales and optimizes customer audiences for personalization campaigns
• Journey Agent - Automates customer journey creation across web, mobile, app, and email channels
• Experimentation Agent - Analyzes test performance data to identify optimization opportunities
• Data Insights Agent - Transforms organizational data into actionable customer experience insights
• Site Optimization Agent - Monitors websites and automatically detects performance issues
• Product Support Agent - Enhances customer support with intelligent troubleshooting capabilities

Real Business Impact Already Proven

Major brands including The Hershey Company, Lenovo, Merkle, Wegmans Food Markets, and Wilson Company are already using Adobe's agentic AI to enhance their customer experience capabilities. Over 70% of eligible Adobe Experience Platform customers currently use the AI Assistant interface.

According to Anjul Bhambhri, senior vice president of engineering at Adobe Experience Cloud, the company is "leveraging agentic AI to build specialized agents and embedding them into data, content and experience creation workflows."

Market Momentum Behind AI Agents

The launch aligns with significant industry investment in agentic AI technology. McKinsey data shows $1.1 billion in equity investment flowed into agentic AI in 2024, with related job postings surging 985 percent from 2023 to 2024.

Adobe's approach emphasizes the "human-in-the-loop" model, ensuring businesses maintain strategic control while benefiting from automated optimization and efficiency gains.

The platform will soon include Experience Platform Agent Composer, providing businesses with tools to customize AI agent actions based on brand guidelines and organizational policies. This addresses the growing need for AI solutions that integrate seamlessly with existing enterprise workflows.

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