Birdeye Launches AI-Native Marketing Automation Built for Multi-Location Brands

Birdeye has introduced a groundbreaking Marketing Automation platform that takes an agentic approach to marketing automation specifically designed for the complexity of multi-location brands. This launch addresses the fundamental mismatch between traditional marketing platforms and the operational realities faced by enterprises with distributed locations.

Traditional marketing automation platforms were built for centralized organizations operating with single brands, clean data, and simple workflows. Multi-location brands face a fundamentally different reality with distributed locations, fragmented customer data, regulatory constraints, and the need to localize engagement while maintaining brand control.

AI Agents Handle End-to-End Campaign Management

Birdeye's revolutionary approach allows marketers to describe campaign objectives in plain English, such as driving appointments, improving retention, or re-engaging inactive customers. AI agents then build and execute the entire campaign—from creation to audience selection, content personalization, execution, and optimization across email and SMS.

"Legacy marketing automation assumed one brand and one funnel - multi-location complexity was never part of their design," said Deepak Bahree, Chief Marketing Officer at Birdeye. "Birdeye flips that model by being built from the ground up for multi-location businesses, enabling localized execution at scale with centralized control."

Key Platform Capabilities

The platform addresses multi-location complexity through three core innovations:

Location Intelligence

AI agents personalize campaigns by location based on business hours, offers, ratings, and brand context. Emails and SMS automatically reflect accurate local information and align with each location's specific circumstances.

Agent-First Automation

Rather than requiring manual setup, agents execute campaigns end-to-end. Marketers simply describe campaign goals in natural language, dramatically reducing manual work while improving speed and outcomes.

Unified Customer Data

The platform stitches together customer data from past interactions, visits, survey responses, and third-party CRM sources to build comprehensive 360° customer profiles. Agents leverage these profiles to optimize timing and channel selection for each customer across every location.

Enterprise-Grade Governance and Results

Marketing Automation includes enterprise-ready features like customizable templates, location-level reporting, and compliance with industry-specific requirements including HIPAA and FINRA—without sacrificing operational speed or governance.

Early customer Matthew Peterburs from KO Storage reports: "Birdeye Marketing Automation has been seamless to use. It gives us confidence that the right messages are reaching the right customers at the right time. Having clearly defined audiences always available has streamlined our outreach and made our marketing far more efficient."

This launch extends Birdeye's broader Agentic Marketing Platform, providing multi-location brands with a unified system to drive awareness, conversion, and customer experience across the complete marketing flywheel.

🔗 Request early access: Birdeye Marketing Automation