Amazon Unveils AI-Powered Shopping Assistant That Reads Your Mind
Amazon is making online shopping feel more like chatting with a knowledgeable friend. The e-commerce giant just launched "Interests," a new AI feature that lets customers search using natural language instead of basic keywords.
Instead of typing "coffee maker," you can now ask for "brewing tools and gadgets for coffee lovers" or "model building kits and accessories for hobbyist engineers." The system uses large language models to understand your conversational requests and deliver more targeted product recommendations.
How Amazon's New AI Shopping Works
The Interests feature goes beyond simple search improvements:
- Conversational Search: Uses everyday language to find products that match your specific needs and budget
- Background Monitoring: Continuously tracks your interests and sends notifications about new arrivals, restocks, and relevant deals
- Personalized Recommendations: Learns from your searches to suggest products you're more likely to want
Part of Amazon's Broader AI Strategy
This launch adds to Amazon's growing collection of AI shopping tools, including the Rufus shopping assistant, AI Shopping Guides, and AI-generated review summaries. The company is clearly betting that conversational AI will drive more purchases by making product discovery easier.
Currently available to select U.S. users through the Amazon Shopping app and mobile website, the feature will expand to more customers in the coming months. Other retailers are following similar paths – Google recently introduced Vision Match for describing desired clothing items.
As AI continues reshaping e-commerce, consider how these personalized tools might change your own shopping habits and spending patterns.
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