Amazon Transforms Shopping with AI-Powered Interests Feature

Amazon Transforms Shopping with AI-Powered Interests Feature

Amazon is revolutionizing online shopping with its new "Interests" feature, designed to make finding products as simple as having a conversation. The retail giant announced this AI-driven tool as part of its ongoing push to integrate generative artificial intelligence throughout its platform.

How Interests Changes the Shopping Game

The new feature allows customers to search using natural language that reflects their specific interests, preferences, and budget constraints. Instead of typing generic keywords, shoppers can now ask for things like "model building kits and accessories for hobbyist engineers" or "brewing tools and gadgets for coffee lovers."

Behind the scenes, Interests uses large language models (LLMs) to translate everyday language into search queries that deliver more relevant product suggestions. The tool also works continuously in the background, sending notifications about new items, restocks, and deals that match your specified interests.

Key Features Include:

• Natural language search that understands conversational prompts
• Personalized notifications for new products and deals matching your interests
• Budget-aware suggestions that consider your spending preferences
• Background monitoring for restocks and price changes

Limited Rollout with Expansion Plans

Currently, the Interests feature is available to select U.S. users through the Amazon Shopping app on iOS and Android devices, plus the mobile website under the "Me" tab. Amazon announced plans to expand access to more customers in the coming months.

This launch adds to Amazon's growing suite of AI-powered shopping tools, including the Rufus shopping assistant, AI Shopping Guides, and automated review summaries.

Competition Heats Up

Amazon isn't alone in this AI shopping race. Google recently upgraded its Shopping tab with a "Vision Match" tool that lets shoppers describe clothing items they envision, plus an AI summary tool for product information.

As AI continues reshaping e-commerce, shoppers can expect more intuitive and personalized online shopping experiences that understand not just what you're looking for, but how you actually talk about it.

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