Amazon's New AI Shopping Tool Makes Product Discovery Smarter and More Personal

Amazon's New AI Shopping Tool Makes Product Discovery Smarter and More Personal

Amazon is revolutionizing how we shop online with its latest AI-powered feature called "Interests." This new tool transforms simple conversational prompts into highly targeted product recommendations, making online shopping feel more like having a personal shopping assistant.

How Amazon's Interests Feature Works

The Interests feature lets shoppers use natural language to describe exactly what they're looking for. Instead of typing basic keywords, users can now search with detailed prompts like "model building kits and accessories for hobbyist engineers" or "brewing tools and gadgets for coffee lovers."

Behind the scenes, large language models (LLMs) translate these conversational searches into queries that Amazon's product database can understand, delivering far more relevant results than traditional keyword searches.

Key Benefits for Online Shoppers

Smart Background Monitoring: The tool doesn't stop working after your initial search. It continuously monitors Amazon's inventory and sends notifications when:

• New products matching your interests become available
• Items go back in stock
• Relevant deals and discounts appear

Personalized Experience: By understanding your shopping preferences and budget considerations, the feature creates a tailored shopping environment that evolves with your needs.

Limited Rollout with Expansion Plans

Currently, Interests is available to select users in the U.S. through the Amazon Shopping app (iOS and Android) and the mobile website's "Me" tab. Amazon announced plans to expand access to more customers in the coming months.

This launch adds to Amazon's growing AI toolkit, which already includes the Rufus shopping assistant, AI Shopping Guides, and AI-generated product descriptions.

The Bigger Picture for E-commerce

Amazon isn't alone in this AI shopping revolution. Google recently launched its own Vision Match tool for fashion searches and an AI summary feature for product information, signaling a major shift in how online retailers approach customer discovery.

As AI becomes more sophisticated, shoppers can expect increasingly personalized experiences that understand not just what they want, but how they naturally express those needs.

🔗 Read the full article on TechCrunch