Mondelez Revolutionizes Marketing with AI-Powered Content Creation Platform
Mondelez Revolutionizes Marketing with AI-Powered Content Creation Platform
Global snack giant Mondelez International is transforming how it creates marketing content by launching a new generative AI platform that can produce personalized text, images, and videos in hours instead of weeks.
The company is partnering with Accenture and Publicis Groupe to build this AI-driven marketing ecosystem that processes real-time consumer data to deliver more targeted brand experiences across all touchpoints.
Key Benefits of the New AI Platform
Speed and Efficiency: What once took weeks of custom content creation can now be completed in just a few hours, according to Mondelez CEO Dirk Van de Put, who shared the announcement on LinkedIn.
Enhanced Personalization: The platform leverages years of marketing performance data to help brands reach specific consumer moments - from school lunch planning to holiday party shopping - with the right products and messaging.
Brand Integrity: Jon Halvorson, Mondelez SVP of global consumer experience, emphasized that the system creates content "safely, securely, and with brand integrity" while maintaining pace and relevance.
How the Partnership Works
Publicis Groupe leads creative asset development and builds the generative AI foundation, while Accenture focuses on scaling the platform through employee training and adoption strategies. This builds on Mondelez's existing IT infrastructure and extends their longtime partnerships with both companies.
The initiative represents a significant expansion of Mondelez's AI strategy, which CFO Luca Zaramella previously described as a "brain" approach that optimizes messaging, brand alignment, and channel-specific content across their portfolio of brands like Oreo, Cadbury, and Trident.
This move positions Mondelez among the growing number of consumer goods companies using AI to streamline marketing operations while maintaining creative quality and brand consistency.
đź”— Read the full article on Consumer Goods
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