Salsify Unveils AI-Powered Tools to Transform Product Data Management for E-commerce

Salsify Unveils AI-Powered Tools to Transform Product Data Management for E-commerce

Salsify has rolled out new artificial intelligence features designed to automate product experience management and help brands prepare for the future of AI-driven shopping. The Boston-based software company's latest release includes two key innovations: Angie, a conversational assistant, and the Intelligence Suite, which promises to streamline workflows for retailers and brands.

Key Features of Salsify's AI Launch

Angie Conversational Assistant

Angie integrates directly into Salsify's platform, allowing users to handle complex configuration tasks through simple natural language commands. This tool eliminates technical barriers, making automation accessible to non-technical teams and helping businesses respond faster to new channel requirements.

Intelligence Suite

The Intelligence Suite offers AI-driven automation for content creation, data extraction from images and documents, and data governance. Companies can choose between Salsify's proprietary AI model or connect with external providers like OpenAI, Google, Anthropic, or Microsoft Azure.

Preparing for "Agentic Commerce"

The release addresses what Salsify calls "agentic commerce" – a future where AI agents handle product discovery and purchasing decisions. The company introduced an OpenAI channel that shares verified product data directly with ChatGPT, ensuring AI agents have access to accurate, brand-approved information.

Why This Matters

• Scale Without Headcount: The platform completed over 500 million automated tasks last year, and these new tools expand that capability
• ROI Focus: Based on MIT research showing most generative AI pilots fail due to workflow isolation
• Global Reach: Used by major brands like Mars, L'Oréal, Coca-Cola, and DoorDash across 140+ countries

As AI reshapes how consumers shop online, these tools help businesses standardize their product data and stay competitive in an increasingly automated marketplace.