Zeta Global Launches AI-Powered Mobile Marketing Platform and Intelligent Agent Suite

Zeta Global Launches AI-Powered Mobile Marketing Platform and Intelligent Agent Suite

Zeta Global is transforming how marketers connect with customers across mobile channels with their latest AI-powered solutions announced at Zeta Live in New York. The company's new intelligent mobile platform and expanded AI agent roster promise to end the era of disconnected mobile marketing.

Breaking Down Mobile Marketing Silos

Most organizations treat mobile as an isolated channel, creating fragmented customer experiences. Zeta Global's new connected mobile solution changes this by using their Zeta ID to track customers across every device and touchpoint.

The platform merges mobile engagement data with enrichment signals in the Zeta Data Cloud, enabling brands to predict customer behavior and deliver relevant SMS, push notifications, and in-app messages. This mobile data also enhances customer profiles for better cross-channel segmentation.

"We plugged mobile into our intelligence layer," explained Christian Monberg, Zeta Global's CTO. "The identity and identifiers around mobile are stitched into a central identity graph. If I want to target people where they are most likely to respond, for the average organization to do that, it's gymnastics. In our platform, it's literally a click of the button."

Five New AI Agents Transform Marketing Workflows

Zeta's expanded AI agent lineup operates through their Zeta Opportunity Engine (ZOE), providing real-time insights and campaign optimization:

• Recency, Frequency and Monetary Reporting Agent - Automates customer behavior analysis and segmentation
• Audience Builder Agent - Creates detailed customer profiles for improved targeting
• Email QA Agent - Performs comprehensive email campaign testing
• Insight Studio Agent - Delivers conversational data analysis across the business
• Narrative Slide Agent - Converts reports and workflows into professional presentations

These agents use proprietary data beyond first-party information and can be customized for specific organizational needs. There's even an AI agent designed to help marketers build other AI agents.

Why This Matters for Modern Marketing

The platform addresses a critical pain point: disconnected customer data leading to inconsistent experiences. By centralizing mobile behavioral data with other customer signals, marketers can create truly unified campaigns.

"This is a paradigm shift in the market and we get to redefine how marketing works," Monberg noted. "Generative AI is going to let marketers be marketers again."

While acknowledging these AI applications are still emerging, the possibilities for streamlining data analysis, campaign planning, and reporting are significant.

🔗 Read the full article on MarTech