Lightspeed and Klaviyo Unite to Automate Retail Marketing Across Every Channel

Lightspeed Commerce (NYSE: LSPD) and Klaviyo have launched a native integration that connects real-time point-of-sale data directly to automated email, SMS, and omnichannel campaigns — without manual data exports or fragmented tools.

Available now to all Lightspeed Retail merchants, the integration automatically syncs customer profiles, order history, product catalog, and coupons from the POS system into Klaviyo. Merchants can immediately trigger lifecycle flows — welcome series, post-purchase follow-ups, and re-engagement campaigns — driven by actual in-store and online transaction data.

Key Takeaways

• Unified data, zero manual work: Customer profiles, sales history, and catalog items sync in real time between Lightspeed Retail and Klaviyo, eliminating the need for spreadsheet exports or middleware.
• Built-in automation flows: Merchants can launch welcome, post-purchase, and re-engage campaigns out of the box, all informed by live store data.
• High-repeat verticals first: The integration is especially targeted at apparel, footwear, and beauty retailers, where retention and personalized outreach directly drive lifetime value.

"With this partnership, merchants can stop juggling multiple tools and start focusing on growth," said John Shapiro, Chief Product Officer at Lightspeed. "Lightspeed and Klaviyo give retailers marketing automation that's built in, reliable, and powered by their own store data."

Klaviyo's Chief Partner Officer Eddie O'Brien framed it as turning retail insights into action: "Through this integration, Lightspeed's merchants have an integrated way to turn insights into action, helping them reach customers more effectively and grow with confidence."

The launch also reflects a broader market shift — the consolidation of POS, CRM, and marketing automation into single-platform ecosystems, reducing the vendor sprawl that has historically slowed retail marketing execution.

🔗 Read the full article on Newswire Canada