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Original article date:

Meta Launches Muse Image: Generative AI Built Into Instagram Stories and WhatsApp

July 7, 2026
•
5 min read

Meta is rolling out Muse Image, the first image-generation model from its Meta Superintelligence Labs division, expanding generative AI capabilities directly into its most-used apps.

What Muse Image Can Do

Muse Image integrates into the Meta AI chatbot and goes beyond standard text-to-image generation. It can interpret complex prompts, accept photos as inputs, and let users edit generated images through sketches or annotations. The rollout includes 30+ new AI effects for Instagram Stories and image generation in WhatsApp direct chats, initially in select countries.

Key takeaways:

  • Muse Image powers 30+ new AI effects for Instagram Stories and image generation in WhatsApp chats — embedding generative AI into the workflows of billions of users, not just creative professionals
  • Meta plans to expand Muse Image to Facebook and Messenger, and is offering an early preview of Muse Video, its video generation model — signaling a full multimodal content creation suite in development
  • Basic use of Muse Image with Meta AI is free; additional creation capabilities will be available through Meta’s subscription plans, layering a monetization path onto broad consumer adoption

This launch follows Meta’s April release of Muse Spark, the first text-and-reasoning AI model from the same Superintelligence Labs team, indicating Meta is building a comprehensive generative AI stack at scale.

Read the full article on Reuters

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