OpenAI Introduces Premium Seats for ChatGPT Business as Enterprise Push Accelerates

OpenAI is tightening its grip on the enterprise market with a new pricing tier for ChatGPT Business. The company announced "Premium seats" — a higher tier designed for power users who need to take on "more ambitious work without losing momentum." The move is part of a broader strategy by OpenAI CFO Sarah Friar, who has publicly stated her goal of achieving a 50-50 split between consumer and business revenue ahead of a planned IPO.

What's Changing

• New Premium tier is priced at $125 per user per month ($100/month billed annually), comparable to Anthropic's Team plan
• Standard seats remain available, giving enterprises flexibility to mix tiers based on user needs
• Limited promotion: Until August 20, existing Business customers can access a discounted upgrade path
• This announcement follows OpenAI's recent price cuts on two of its ChatGPT-5.6 models (Luna and Terra)

Why It Matters for Business AI Strategy

The Premium tier signals OpenAI's recognition that enterprise teams have different usage patterns — some users need deeper context windows, more parallel tasks, or sustained output without hitting rate limits. By tiering access rather than raising all prices, OpenAI makes it easier for mid-market companies to allocate spend to the heaviest users without paying premium rates across every seat.

For organizations still evaluating which AI platform to standardize on, this pricing structure creates a direct head-to-head comparison with Anthropic's Team plan. The competitive dynamics in enterprise generative AI are accelerating — and pricing is now one of the primary battlegrounds.

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