SK Telecom Partners with OpenAI to Offer Free ChatGPT Plus Trial
SK Telecom Partners with OpenAI to Offer Free ChatGPT Plus Trial
South Korea's leading mobile carrier SK Telecom has announced a groundbreaking promotional partnership with OpenAI, offering customers their first taste of premium AI services at a significant discount.
What's the Deal?
SK Telecom is providing discount coupons to new ChatGPT Plus subscribers that unlock two months of free service with just a one-month subscription purchase. This marks OpenAI's first promotional collaboration with a South Korean mobile carrier, signaling the company's commitment to expanding its presence in the Asian market.
Key Takeaways:
- Historic Partnership: This is OpenAI's first promotional collaboration with a local South Korean mobile carrier
- Strategic AI Investment: SK Telecom continues its "two-track strategy" of developing homegrown AI while partnering globally
- Government Support: In August, SK Telecom's consortium was selected for state funding to develop domestic AI foundation models
Building on Existing Relationships
This partnership isn't SK Telecom's first collaboration with OpenAI. The companies previously co-hosted a hackathon in 2023 and jointly participate in the MIT GenAI Impact Consortium alongside six other businesses.
"By bolstering the two-track strategy of seeking global ties and self-empowerment, we plan to expand a customer-oriented AI ecosystem," said Lee Jae-shin, who heads SK Telecom's AI strategy division.
The promotion reflects South Korea's broader ambition to become a global leader in AI development, combining international partnerships with domestic innovation initiatives.
🔗 Read the full article on Yonhap News
Stay in Rhythm
Subscribe for insights that resonate • from strategic leadership to AI-fueled growth. The kind of content that makes your work thrum.
