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Apple Builds Secret ChatGPT Rival "Veritas" to Revolutionize Siri AI

Apple Builds Secret ChatGPT Rival "Veritas" to Revolutionize Siri AI

Apple is quietly developing an internal ChatGPT-style iPhone app codenamed "Veritas" (Latin for "truth") to test and perfect a major Siri overhaul. According to Bloomberg's Mark Gurman, this internal tool allows employees to evaluate new AI features before the public launch.

What Makes Veritas Different

The Veritas app serves as Apple's testing ground for next-generation Siri capabilities. Employees can search personal data like emails and songs, perform in-app actions such as photo editing, and engage in extended conversations that save chat history and follow up on previous queries.

Key features being tested:

  • Personal data search across emails and media
  • In-app photo editing and device navigation
  • Conversational AI that remembers past interactions
  • Internet information summarization

Behind the Technology

The system, internally called "Linwood," combines Apple's Foundation Models with third-party AI technology. This hybrid approach allows Apple to maintain control while leveraging external AI advances from potential partners like OpenAI, Anthropic's Claude, and Google's Gemini platform.

Timeline and Challenges

The upgraded Siri faced significant delays from its original spring launch target. Engineering issues caused features to fail up to 33% of the time, leading to management changes including the departure of AI chief John Giannandrea and Siri overseer Robby Walker.

Apple CEO Tim Cook has called AI "the biggest transformation in decades," emphasizing the company's commitment to this technological shift. The new Siri is expected to launch as early as March 2025, potentially marking Apple's major AI comeback.

What This Means for Users

When released, the enhanced Siri will allow users to act on screen information, navigate devices more intuitively, and access AI-powered search features. Success could position Apple as a serious competitor to Google and Samsung in the AI assistant space.

🔗 Read the full article on FoneArena