Google Expands Search Console Generative AI Performance Reports Beyond the UK

If you manage websites in Search Console, a new data source is appearing for more users. Google is rolling out its Generative AI performance report — previously limited to the UK — to more regions, including India, the United States, and Switzerland.

What the Report Shows

The Generative AI report tracks how your site performs within Google's AI Overview and Discover features. Available metrics include:

• Impressions: How often your URLs appeared in generative AI features in Search and Discover
• Pages: Which specific URLs appeared within AI features
• Countries: Visibility broken down by country
• Devices: Device breakdown for Search results
• Dates: Performance over time with hourly, daily, weekly, and monthly granularity

Note: clicks are not currently included in the report.

Why It Matters for Marketers

As AI Overviews become a standard part of Google Search, understanding which content surfaces in AI features — and for which queries — is becoming a new front in search performance analysis. Google's John Mueller confirmed the gradual rollout on Bluesky, noting the team is "reviewing the feedback along the way."

Read the full article on Search Engine Roundtable