Intuit Names Former Chobani and Uber Executive Thomas Ranese as New CMO
Intuit Names Former Chobani and Uber Executive Thomas Ranese as New CMO
Financial software giant Intuit has appointed Thomas Ranese as its new Chief Marketing Officer, bringing aboard a seasoned marketing executive with experience at major consumer and tech brands.
Ranese will oversee marketing, corporate communications, and sponsorship activities for the company behind TurboTax, QuickBooks, and Mailchimp. While Intuit confirmed the appointment, the company declined to provide additional details about the hire.
A Track Record Across Industries
The new CMO brings diverse marketing leadership experience:
- Most recent role: CMO advisor for global investment firm KKR in a contract capacity
- Consumer brand experience: Led marketing at Greek yogurt brand Chobani for eight months between 2023 and 2024
- Tech industry expertise: Served as Uber's global CMO for three years, navigating the ride-sharing company's complex marketing challenges
- Consulting background: Held a year-long fractional CMO position at McKinsey
Strategic Marketing Leadership for Intuit
This appointment signals Intuit's commitment to strengthening its marketing capabilities as the company continues expanding its financial technology ecosystem. Ranese's experience spanning consumer goods, transportation technology, and financial services positions him to understand diverse customer segments and marketing channels.
His track record includes managing marketing for both B2C and B2B audiences, which aligns with Intuit's portfolio serving individual consumers through TurboTax and businesses through QuickBooks.
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