GenAI Search Advertising on Track to Reach $100 Billion by 2030

Generative AI search advertising is projected to reach $100 billion in global revenue by 2030, according to a new forecast from WPP Media. The firm describes GenAI search as the fastest-growing advertising medium in history.

The finding matters for marketers because AI-powered search changes how users interact with the medium. According to Google, people using generative AI search submit longer and more complex queries than they do with traditional search. That behavior reveals richer contextual signals around their needs and purchase intent, which can benefit advertisers targeting those users.

Key takeaways:

• WPP Media projects global generative AI search ad revenue to hit $100 billion by 2030
• Described as the fastest-growing ad medium in history
• Users of GenAI search submit longer, more complex queries than on traditional search engines
• Those deeper queries provide stronger purchase intent signals for advertisers

Read the full article on Axios